‘The nightmare of BIG’
Last week I got a TON of feedback on my explanation of 80 / 20 and how to use it for yourself and your new patients/clients/customers.
I want to go deeper cause it’s a topic you should really adopt as a Mental Model.
As in… ask yourself constantly ‘is this 80 or 20?’
Instead, business owners constantly lean into things that make them bigger.
They say this to themselves:
“I can’t wait to get BIG so that I can get RICH.”
They mistake BIG for good.
They mistake BIG for profitable.
They mistake BIG for successful.
This misguided approach accidently leans them into ‘complexity.’
More products, more services, more options, more staff, more cities, more travel, more expenses, more pressure, more stress, etc…
Less profit.
*Apple has an insanely small amount of offerings for a company that does billions of trade*
This is not to suggest you and your clients should not grow a big company…. But when done without strategy and DATA, it often ends poorly.
Basically, a big company is guaranteed to be more complex.
Why do staff members organically make this complexity happen?
- Complex makes the job appear more valuable and is more intellectually stimulating for them (cutting costs is boring while new products / services can be a short term adrenaline rush
and garner more attention).
- Complex can make it difficult to work out ‘who’s doing what’ and therefore more difficult to assess performance. Or lack
thereof.
- If the role is complex… they’re difficult to replace them and you must need to pay them more?
This my friends... is why small business owners need a business development expert. The Inselman Profit Formula has been benefitting our clients for the past seventeen years and it can help you become profitable
too!
How do you become the number one Business in your city, making obscene amounts of money, fighting off referrals, and speaking events?
WORK WITH ME.
And, I’ll help you with the SMART if you’ll agree to do the HARD WORK.
Click here to schedule a complimentary business strategy session to see if we are a fit.
You heard it here first.
