"Luxury Goods"
I remember one of my coaches was working with a couple that owned a company called ‘Discount Mortgages’…
The couple was surprised when they attracted low-end individuals buying inexpensive houses with bad credit.
My response…
Change your name to something like ‘Prestige Mortgages’ or ‘Platinum Mortgages’ and you’ll instantly attract a higher caliber client…
And stop attracting all the duds.
What kind of margins do you think ‘3 for 1 Pizza’ has without even needing to speak to them? And the quality of the ingredients?
What a stupid idea.
In a nutshell… only luxury goods have luxury margins.
Tiffany
Porsche
Ferrari
Rolex
Luis Vuitton
Burberry
Apple
Starbucks
Etc…
What kind of brand and pricing do you have in your business?
Discount or Luxury?
“Luxury goods are the only area in which it is possible to make luxury margins.” ~ Bernard Arnault owner of Louis Vuitton, net worth of $110 Billion
You heard it here first.
Obsessed with your business coaching success,
Paul Inselman
PS. I’m sorry for the mean, hurtful, very accurate things I said.
PPS. Forward this to someone that needs to subscribe to my daily emails.
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