In a world that has gone mad and viscous I think that we can all agree kindness is a pretty good virtue to have and use. When people get afraid they look to protect themselves. In that protection-mode, they may say or do things that they normally would not if they were not afraid.
Folks, people are very, very afraid today. Here are some common universal fears:
1. Will my family or I get sick with COVID?
2. If Trump wins the election our country is doomed!
3. If Biden wins the election our country is doomed!
4. How will my business survive?
5. How will I make rent?
6. How will my kids be able to be educated online?
7. How can I go to work when my kids are home?
8. How do I get my clients, patients and customers to return?
9. Will my business be burned by protestors?
10. Will China and the US relationships deteriorate
11. The list goes on and on and on....
Knowledge overcomes fear. . Communication solves all. Compassion helps ease tensions.
Here are some action steps that you can execute right now:
1. Lead with, and listen to your heart. Your heart will always lead you in the right direction
2. Work with a professional team. You can't make business decisions based on emotion
3. Increase your marketing efforts using this formula.
a. Specific target market
b. Have something good to say (this is your market dominating position)
c. Use the proper media and say your message often
d. have a compelling offer
4. Shut off the news and instead dwell on positive and motivational books, MP3's and shows
5. Create a written plan of attack
6. Learn how to cash flow properly
7. Remember, everything negative passes. Be kind, look to genuinely try to help people and the rest will fall into place.
