‘Free Advertising’
Speaking of doing things on a budget…
This is pure gold for an aggressive business that wants to grow quickly without breaking the bank.
What I’m talking about is a favorable promotion for your business through media and publicity.
Several ways to generate PR so here’s a list of a few that you will want to incorporate into you strategy:
1. Joining forces with a charity.
Find one that’s in line with your personal and corporate philosophy as well as aggressive and visible with their promotional activities.
By aligning with them you can use them as leverage for media exposure.
The NFL wearing pink for Breast Cancer is a perfect example.
2. By having a loud and flamboyant character as a Leader.
I may or may not express my opinions intentionally… and the abuse may or may not work in my favor and get me an insane amount of shares, sign-ups to my list, and conversations started
:o)
3. By being an expert source of information.
Conduct a poll or survey and announce the results.
Important you’re able to talk about / defend / elaborate on those results in public and you will quickly become an expert and reliable resource for information in your field.
Blog regularly or build a list and send a daily email.
4. Become a guest speaker on radio, TV shows, podcasts etc…
Podcasters are always looking for experts in their respective fields to interview and talk with.
Become the expert and you’ll be able to turn small shows into larger more impressive gigs through promotion.
5. Develop a press kit and news releases.
This is the basic promotional tool you will need to get PR.
A press kit is not much more exciting than a collection of basic information about your business, product and service.
The news release is simply something topical about why their readers should care and be prepared to read about you and your high-end coaching clients.
Many businesses have generated millions of dollars of free advertising using nothing more than a press kit and REGULAR news releases.
One of the major flaws and mistakes with free advertising and promotion… not using these opportunities as further leverage with your marketing.
An example is getting an article in a magazine to promote you and what you have to say and not photocopying that article a thousand times and using it as further promotion for your business while corresponding with
prospects…
Like on your website, marketing materials, social media profiles etc…
You heard it here first.
Obsessed with your business success,
Paul Inselman
PS. A good night sleep is like a portable human charger.
Reply to this email if you want to start following a proven system of business growth that will make you wealthy, not just look wealthy. Click here to email
me.
