When crafting the right marketing message…. You’ll need three components.
- It needs to answer the question “Why you versus the other options available to me?”
- Must have an MDP (Marketing Dominating Position) that explains your positioning versus the competition as well as outlining your primary benefits.
- A mafia-style offer (one they can’t refuse) that elicits action
Here is how you do it take out three pieces of paper.
One says ‘features’, the second ‘advantages’ and the last one says ‘benefits.’
When doing benefits think ‘customer promise / deliverable.’
Once the 3 lists are complete….
Rank everything on each page… obviously you’re looking for the best ones, in order of importance, for your IDEAL client.
Here’s an example.
*My software finds any business owner $100,000 in 45 minutes without them spending an extra dollar on marketing or advertising.”
"A Webinar That Did Over $230,000.00 in Sales for Me Recently."
"How my clients consistently become millionaires"
