Last week I was explaining how to create a proper marketing message and then my process for getting it out there in an organized and structured way.
Whether you realize it or not… your prospects don’t believe much of what you say.
Therefore, you need to think like you’re Johnny Cochrane defending OJ….
You want to create an INSANE amount of proof so the client can’t help but think ‘these folks are different’ and I really feel that I can / should trust them.
So, how do you create the equivalent of “If the glove don’t fit… you must acquit?”
- Testimonials from past clients explaining their results. Where they started, what happened and then where they ended up. *The more tangible the
better.
- Large number of existing clients… so much so they respond ‘how can that many people be wrong?’
- YOU tell the story of how your client started here… what happened… where they ended up.
- Give reasons why you have pre-eminence
- Interview your clients (your podcast) where they talk about what you’ve done and the results they’ve achieved as a result
- Talk about how long people have been your client for
- Talk about things you DO NOT DO
- Do NOT be readily available. Just like high school… people want what they can’t have.
Some examples of how you’ll see me do this.
- My website has lots of testimonials as well as I have a lot of Google Reviews.
- I have over 75 coaches coaches, all over the world, that work with me currently
- I’ve had dozens of clients with me for longer than 5 years and counting
- One of my first ever clients made $285,000 in his first six months in his new business
- I do not (very seldom) do interviews anymore
- I do not do accept kick-backs, commissions, or any remuneration for referring my clients to my referral sources
- You’d have to arm wrestle me to get my personal phone number unless you are a client
- When I was awarded the Outstanding Business Coach Award in 2014. 2015, 2017 and 2018… I told you.
- When they put me on the front of a magazine like they did on Business Innovators Magazine… I told you (and showed you)
- My daily emails, presumably, show I know what I’m talking about
- I tell you I have software and a process to find any business owner $100,000 in 45 minutes without them spending a dollar on marketing or advertising… it establishes
pre-eminence
- The list goes on…
One of the smartest marketing plays by McDonald’s, amongst MANY smart marketing plays, was writing ‘Over 1 Billion Served’ on the sign.
What are you doing to get and promote endorsements for your practice or business?
What are you doing this week to establish your business as number 1?
Get started NOW.
