I got a ton of responses last week on the importance of being different and standing out. More specifically I was asked ‘how can I help you become worth talking about?
Often businesses get hung up going head to head and the common end result is lowering prices. Lowering prices is NOT the way to creating wealth!
Creating a category is not the easiest thing in the world but if done properly… it’s a game-changer for you and your business.
The way to do this is to narrow focus and start something totally afresh.
Before Fed Ex, there was no overnight delivery.
Jake Burton basically created the sport of snowboarding.
Before Dominos, there was no market for home-delivered pizza.
Before Apple, a cell phone was something you made calls on.
Paypal created the online payment category.
‘WOW One Day Painting’ paint your house in 24 hours.
Elon Musk is planning to colonize Mars?!?!
You do not need to be as ambitious as colonizing Mars to create a category.
Good ideas spread.
You heard it here first.