Hi
I hope this newsletter finds you and your family safe and healthy.
Every crisis produces HUGE Opportunity. More millionaires were created during the great depression than any other time in history. This crisis will be no different if you understand the shift in consumer thinking and if you are willing to pivot or change what you are currently doing.
The world is getting ready to re-open and that is a wonderful thing. There are going to be many businesses that do not re-open but not you. If you have been following my newsletters (Click here for archives) over the past seven weeks you will see that my read was spot on. (Look at March 16th where I called for a total and
complete lock down...many people emailed me saying I was crazy). I also called for things to calm down in May-June. Those that heeded my early warning advice are doing fine and will survive. The next step is to ramp up quickly.
THIS IS WHAT MY CRYSTAL BALL IS SAYING NOW
1. We will re-open slowly, see a ramp up in COVID and close back down in those areas that are affected. Continue to stock-pile cash in case you have to shut down again. Most importantly, you should have developed some way of earning if you do get shut down. If you have not figured that out, innovate and spend the time there.
2. People are not going to know what to do. Stress is very exhausting. Look at the glazed look over the people in depression photos; or pictures of concentration camp liberation. People were just shell-shocked. The world has been enduring this stress for six weeks. Stress takes its toll. Some people are affected earlier and some later. The key to enduring is to have hope and anticipation. This is where you want to be practicing gratitude;
doing deliberate things (meditation, yoga, etc.) to reduce stress. For your business, this is the time to create a plan for the future. The specific plan of how you will capture market share and grow. NOW IS THE TIME TO BECOME A LEADER!
3. The stock market will be volatile short-term but amazing for the long-term- Work with your financial gurus to put your extra money to work. In five years, ten years etc. the stock market will be a lot higher.Remember sell them on the way up. Think of the economy like a Ferris wheel. It will always
go up and down.
4. Analyze how you can fulfill the needs of your clients/customers/patients based on the conversation that is taking place in their head today. Don't just do the same marketing like you did prior to the crisis. Your prospect is going to have an entirely different set of needs after this crisis. If you do
not understand those needs you will waste money and time.
Remember money is matter, it cannot be created nor destroyed. It can only change form. Meaning this...a crisis causes a shift in wealth.
Let me give you an example: The limmo driver is going broke. So is the florist. On Sunday I went to a virtual funeral via Zoom. 27 people were on the zoom share. That means 27 people did not use the limmo driver, or stop at the florist before the funeral, that is why they are going broke. However, 27 people signed up for Zoom. So the limmo driver lost the money that is now going to Zoom.
5. Don't start marketing without creating a new vision and market dominating position. Without a market dominating position, the only thing that you can compete upon is price. That is not the place to be.
Want to discuss opportunity and innovation? Click here for a free business strategy session. Wear a seat belt, you will be blown away by the opportunity that we discuss about your
business!
RESOURCES
1. This short, free and just released webinar called Strategies to Implement Immediately to prepare Your Business for When the Economy Re-Opens is a must-see and will give you the information needed to ramp up quickly and dominate your competition! Click here to register. EXECUTE THE STEPS ON THE WEBINAR-THEY ARE YOUR TICKET TO RE-ENTRY!
2. I would seriously suggest watching videos 1-3 in the Academy of Creative marketing to create a new vision and market dominating position. I would also suggest looking at the social media module. You will find that by executing what is taught here, you will not need to pay someone $500-$1000 per month to run your social media campaigns. SHHHHH...don't tell the social media experts because they are going to get pissed off at me.
go to www.academyofcreativemarketing.com and register. The monthly membership fee was reduced from $197/month to $79/month to help people during the crisis. Try it for 2 weeks. If you don't love it, email me and you will receive a full refund. I can guarantee that you will be blown away by the content and done for you marketing. You need to create that market
dominating position asap before the world reopens so don't delay.
You can absolutely do this! Opportunity is all around. Out of the darkness comes the light. The actions you take or don't take will determine your future. What opportunities are you seeing? If you are not, call me!
If you need anything reach out to me. Please stay safe and protect your health and the health of your family FIRST AND Foremost.
God Bless, and remember you heard it here first.
Obsessed with your success,
Paul Inselman
PS: If you want a free Coronavirus Strategy Session CLICK HERE to set up a free telephone consultation and screen share.
