This is worth repeating.
Businesses get big as a result of success... they don’t get successful as a result of getting big.
People fall for the seductive names of business books and programs...
They unknowingly create a subconscious goal of “Get Big” “4 Hour Workweek” or “Work-Life Balance”...
They read the cover and not the book.
Here is what you can count on:
Weigh it
Count it
Measure it
Saying:
“I want to become healthy.”
“I want to start making some real money.”
“I’m going to take my business to the next level ...”
... Are examples of statements that’ll likely go exactly nowhere.
Here is a goal that has a good chance of coming to fruition for you.
“Revenues were $34,567 last month and this month our new marketing campaign will result in 4 new sales and take revenues to $39.000. We’ll measure them on the 30th and see if we hit our targets and fully expect to do
so.”
In other words...
If you can weigh, count or measure it... you can dramatically, and quickly, improve it.
Translation... You grow your business and achieve financial security much more easily and quickly and your patients/clients/customers refer you to their colleagues.
It’s how I’ve managed to have coaches working with me for years.
And counting.
If you cannot count, measure or weigh it... it’s virtually impossible to measurably improve it.
This is an area that we specialize in. We have creative and clever ways to our clients which is why they are up on average >38% this year.
Remember, You heard it here first.
And of course, don’t forget to do the same for yourself.
How many people did you help this week?
Projections for next week?
How many new prospects did you create?
How many LinkedIn / FB messages did you send out?
How many new patients/clients or customers?
Where is your revenue in comparison to last month?
How many speaking events did you do over the last quarter?
And this is the BIG ONE:
How many small business owners and colleagues did you forward my emails to so that they can subscribe?!
I’m counting.
*Twitch*
Speak to you soon.
